Exotic Fruits Festival 2022

Exotic Fruits Festival is a one-day music festival and benefit that highlights outstanding BIPOC and LGBTQIA+ nonprofit organizations through music, conversation, and community activism. I returned to work on the branding for the second year. This time around I built on the identity we established the year before with a new twist. We kept the logo but focused on colorful organic shapes and vibrant, fruity gradients. I designed posters, social media posts, merch, festival badges, and a red carpet step-and-repeat.
Client Exotic Fruits
Services Identity and Print Design
Year 2022
Collaborators
Technical Director Kellen Malloy
Producers Tolliver, Jacque Hammond, Jenell Randall
Production Designer Jenell Randall, Cassie Hunter

Step-and-repeat backdrop featuring fruit sculptures by Jenell Randall and Cassie Hunter






Exotic Fruits logo featuring generative art by Kellen Malloy