Food & Bounty is a restaurant, catering business, and bodega in Hollywood, CA. They specialize in fresh seasonal ingredients and artisanal goods. I worked with owner, Helen Cavallo, to redesign and extend their brand identity. Then, building on that foundation, we upgraded and developed their new website.

We started with the logo. We wanted to make it feel a bit younger and more contemporary, while still maintaining a nostalgic feeling of heritage. The redesigned logo features the ampersand and illustration from the original logo (based off of a photo of Helen’s father whose family would deliver produce on the Lower East Side of Manhattan) combined with new, more modern typography. I added “Cavallo” to the side of the horse’s cart as a little easter egg reference to Helen’s family name. The arc shape helps the logo feel self-contained and also lends itself well to circular applications like stickers.

Restaurants provide lots of opportunities for fun packaging and ephemera. We created pastry bags, coffee sleeves, to-go boxes, stickers, deli paper, t-shirts for the staff, packing tape, masking tape, and a suite of illustrations that pop up throughout the designs.

Helen’s restaurant also features a bodega where she sells home goods and pantry staples. She is going to be rolling out new items, the first of which is Food & Bounty’s organic extra virgin olive oil.

We also redesigned and restructured the website. The old site felt very corporate and impersonal. We wanted the new site to feel welcoming, vibrant, and fresh. I reached out to Tiffany Leah Chung to photograph bountiful tablescapes that showcase the beautiful and delicious dishes. With the vibrant photos as the backdrop, the rest of the site fell into place with moments of animation and a bright, joyful design.